Bill Darling Jury Award
比爾·達林 評審獎
Title: Minimal | Designer: Maria Adam Fernandes (Germany) | Client: Minimal (Vienna, Austria)
題目：最小（0到10歲兒童服裝品牌） | 設計者：Maria Adam Fernandes（德國）| 客戶：最小（維也納，奧地利）
“It’s a very functional solution for what it is…kids clothing. For example, the ‘continuous’ line approach of the logo would translate well to stitching / embroidery. ‘minimal’ is a powerful word when talking about design and impossible to ignore, especially when it is the name of your company! I like how the solution is expressive and yet true to the word ‘minimal’ – a hard balance to achieve. The style in which the logo is drawn could easily be extended to illustrations of the garments, secondary typography, animation, etc. Overall, the logo is a nice solution that achieves the right balance of function + emotion.”
——Bill Darling (Creative Director of Saffron, UK)
“對于兒童服飾而言，這是一個非常實用的解決方案，例如標志中連續線的做法很適合縫紉或繡花。在設計的世界里，‘最小’（或‘最簡’）是一個重 要的標準，當它成為公司的名字時則更引人注目！能把復雜的多音節單詞表現出‘最小’的含義，是件很難實現的挑戰，而涂鴉的圖案風格也可以很容易地擴展到服 裝、二次印刷和動畫中。總之，該標志很好地實現了功能和情感的完美平衡。”
——比爾·達林（Saffron公司創意總監，英國）
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